Keeping events fresh in constituents’ minds

Double, even triple communications tactics keeps an event fresh in the minds of the audience an organization is trying to reach. For a new golf outing, I created a mail brochure as tactic #1 for alumni who are interested in golf outings. It is a simple, inexpensive, two-color, tri-fold brochure with a registration form. Then a week later, an e-mail alert targets the same group, allowing them the availability to fill out an active PDF form. After that, a Facebook message with a link to the event web page will give people a final opportunity to sign up for the event before the registration deadline.

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